Photographic tour at Pinarello manufacturing site in Treviso.

Fausto Pinarello always attends the production in person, checking it and managing all the process.

After a while from the previous photo tour at Pinarello production site in Treviso, it was time to go back to the legendary factory and shoot up to date production process again. Being the new DOGMA F12 in the pipe line it was a great opportunity to create a new photographic series of the beautiful handcraft work at Pinarello plant.

Early drawings are shown around the design department.
Early drawing of F12 frame

It was exciting to enter the door of production area, especially on a routine day, when actions are genuinely spontaneous and nothing really has been made up for the photo shoot.

Prepping frame before painting
Hand painting of the new Grevil
Close up shot

The creative briefing couldn’t be more simple and clear in providing guidelines for the image look as the art director Manuel Bottazzo asked to be consistent in style and lighting with the previous photo tour. We really welcomed the continuity idea as that high contrast style is what we like to craft when shooting into such a  hands-on industrial scenario.

Fausto Pinarello personally checking out some frames.
BlackOnBlack F12 frames
Each frame is fine tuned for flawless assemble matching of all components
hand retouch

Over two shooting days, we created some 300 final images therefore delivering a pretty consistent amount of work to the client for their photography database. As final image for this project, I was pleased to shoot a business portrait of Mr. Fausto Pinarello at his office location.

Fausto Pinarello CEO Cicli Pinarello - editorial portrait