Inspired by the subject:
Having previously worked on this helmet during its unique manufacturing process, I had the opportunity to think ahead and be prepared for this shoot. The carbon fiber is the distinctive feature of this ‘special edition’ of the iconic C5, and this is cool by itself.
My attention though, more than the carbon fiber typical texture, got caught by the glossy finish that so sharply reflects all surroundings.
So, besides the glaring commercial style of the project, my approach was inspired by the simple idea of aesthetically blending the helmet into the landscape by leveraging its reflective glossy finish.
the underlying idea:
Thinking about the helmet and the landscape as distinct players in the picture, I worked on ideas to paint their relationship and considered the riding actions as the connection point between the two. This mental perspective gave me a solid guideline for interpreting the scene with balance between the landscape and the helmet itself.
Image style
As for building visual interest, my strategy was working the wide views with a fair amount of detail and ‘simplified’ colors. On the other hand, I used a remarkably shallower depth of field on the close up shots to better isolate the beautiful reflective behavior of the helmet’s glossy finish.
Finally, I experimented a bit with wide-lens close-ups and found them interesting for the immersive effect into the riding action.
credits:
client: Schuberth Helmets
Project coordinator: Andrea Mescalchin
Photography & retouch: Matteo Mescalchin
Equipment and Crew: digitalmovie.it