Product Photography featuring new top bike from Pinarello the Dogma F

Working on high-end products like Pinarello DOGMA F requires accurate lighting and a good amount of attention to detail. In dealing with top-of-the-line bikes we must consider design features combined with aesthetic decisions. This leads to careful photography crafting where images must represent a vision beside the object’s body.

The first group of photographs is dedicated to the race bike in its entire figure. Technically, the background is digitally recreated using a technique that does not require the traditional cutout process broadly known in the retouching industry as clipping path. This original solution has been developed by our studio combining in-camera and post-process steps that allow the cut out to be flawless and relatively quick compared to traditional work.

Working together with MBdesign studio, close-up shots are carefully crafted to enhance the product’s shape, design, and finishing. Lighting is developed to serve the picture’s goal that is showing the product at its best with good attention to depth and detail. Light occlusion techniques are deeply involved to enhance the sense of focus and emerging look.

Client:Cicli Pinarello
Studio Facility:
Production design: Andrea Mescalchin
Art direction: Manuel Bottazzo
Photography&Retouch: Matteo Mescalchin